Like all families, today’s Jewish families face increasing financial pressures. At the same time, they navigate childcare challenges and societal pressures for high academic and extracurricular performance. These factors lead to busy lives that force Jewish educational programs to make a compelling case that participation in their programs adds value to a family’s life. Many families still believe that Jewish education is intended to ensure continuity, to provide training for B’nai Mitzvah, or to equip children with the skills needed to participate in Jewish ritual life. Yet many of today’s Jewish educational programs deliver so much more. In particular, as young people experience an unprecedented mental health crisis, they need help managing emotions, overcoming challenges, building in-person relationships, and developing grit and resilience. Research in the field of positive psychology and spiritual development shows that Jewish learning can help young people live happier, healthier lives. The most successful Jewish educational programs effectively communicate to parents that Jewish education helps develop children into caring, responsible, and resilient adults.
Programs also are successful when they respond to the pain points in a family’s life. Programs that provide childcare, transportation, snack, outdoor playtime, and homework help, for example, signal an awareness of the challenges of family life today. Often, these programs are hyper-local, providing convenience and accessibility for families. Some offer flexibility of schedule, allowing children to attend different days of the week at different times of the year. Some provide on-demand content or customize the curriculum in response to the interests of the child or family. And some create opportunities for one-on-one learning so that children can explore content that interests them through modalities that align with how they learn.